IBM said on Tuesday June 15, 2010 which intends to expand its software and services business with the acquisition of Coremetrics, a private company of analysis software that helps companies to improve their marketing. The terms of the agreement, which has evolved from a prior agreement between the two companies, have not been published. Coremetrics has approximately 200 employees and offers analysis of social networks and online media clients like Bank of America, 1-800 Flowers and Victoria s Secret, helping them to create more effective marketing campaigns. The agreement is part of the attempt to International Business Machines focus more on profitable businesses, rather than on hardware and software services. In 2002 it bought PwC Consulting, then owned by Pricewaterhouse Coopers, and in 2005 sold its personal computer business to Lenovo Group. IBM said that this latest acquisition will help improve its catalogue of services, specifically helping companies understand the buying habits of customers and measuring the effectiveness of their marketing campaigns. Although IBM already recommends the services of Coremetrics clients, buy signature allows you to invest in it and expand its business, said the company.
Steve Mills, senior Vice President and Executive of IBM software, said that a single company could better meet the needs of customers, who increasingly are more interested in increasing its sales and its online marketing. Banking, travel and transport these are not traditional retail stores, but in these times people do all those things on the Internet, he said. We think that we can do it much better as part of IBM business.