29.1 Million Germans read online newspaper. The OMS newspaper combined reach 20.8 million newspaper readers. Frankfurt/Main, 30 July 2013. The online offerings of the newspapers reach 29.1 million unique users in the average month (March to may 2013). This corresponds to 41.4 percent of the German population aged 14 and above. Especially young readers use the websites of newspapers. Two-thirds (66.2 percent) of 14-29 year olds read online newspaper. ZMG special evaluation current AGOF internet facts 2013-5 newspapers have come to this result successfully transferred their strengths in the online world”, so Markus Ruppe, Managing Director of ZMG newspaper marketing company.
Just young people perceive the newspaper as a cross-channel brand.” Intensive reading and high user-pages-binding in their entirety are the newspapers reach strongest offering on the Internet. Alone on the newspaper Web sites in the OMS daily newspaper combined, advertisers reach 20.8 million unique users per month. The newspaper pages have a high User pages binding”, explains Linda Mozham, commercial Director, Member of the Executive Board of OMS. That’s why for example texts are not only on but read through, the time spent on the page use is higher, more intense.” The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical services of the media planning to controlling advertising effect. Contact: Ulrike Sand spokeswoman Tel. 069 973822 – 22 E-Mail: