The last month of June AMV, motorcycle and quad insurance specialist, was invited by insurance, insurance professionals magazine, to talk about the most current issues in the sector of the insurance brokers, especially the rates during 2010 and the new active actors in the sector. 1 Do you think that there is price war on motorcycle insurance? How will prices evolve in 2010? In recent years numerous companies, have joined the motorbike insurance market which has incredibly expanded offer available to the user. The increased competition has not only affected the price aspect, but it has complicated the recruitment of collaborators and/or business. Always the price has been constituted as a determinant factor when making the decision of hiring, but the current economic situation has most increased the importance of setting an appropriate price. The sector has promoted a very aggressive pricing policy with low prices for new production in order to capture to the clients, but when it comes to renovating consumers suffer increases in tariffs.
Since AMV, has sought a policy based on competitive prices for new production, and loyalty to your portfolio. In addition to price, today, consumers are also starting to value to the companies in the sector, by the values transmitted: confidence, closeness, social commitment, etc., what is allowing make great strides and achieve differentiation with respect to the rest of the competitors. 2. In the branch have entered quite a few companies lately, how are living this new competition? At AMV we specialize in motorcycle and quad insurance for 35 years. We were the first to respond to the issue of insurance, since by then the companies did not want to make motorcycles. We launched to the market a company that launched an innovative system of pricing, which contrasted with the rigidity of the tariffs of other companies of the sector, which had no in He has the real needs of bikers, and not differentiated between different types of motorbike or the use that is outside them to give.