Microsoft online services group: New products in the beta phase and new ad formats on Windows Live Microsoft digital advertising solutions marketed not only the portal MSN, but also other platforms such as Windows Live and Office Online will also Xbox.de. But there is what advertising formats on Windows Live and who uses it? Windows Live includes about 20 products in the United States in Germany a little more. The best known applications are the Windows Live Messenger Instant-Messaging service, the social community spaces and Windows Live Hotmail email service. In addition there are numerous other applications such as the photo gallery or the blogging tool Windows Live Writer. There are advertising opportunities on Windows Live Messenger, spaces and Hotmail.
Marc Hoenke, the current Germany responsible of the Microsoft online services group, about advertising formats, new products and the objectives of the marketer. We have a year ago introduced Windows Live and developed the mark parallel to the MSN portal. Windows Live includes about 20 products in the United States in Germany a little more. The best known applications are the instant-messaging service, Windows Live Messenger, the social community spaces and Windows Live Hotmail email service. In addition there are numerous other applications such as the photo gallery or the blogging tool Windows Live Writer.
There are advertising opportunities on Windows Live Messenger, spaces and Hotmail. We market parts of Windows Live for half a year and offer both traditional ad formats such as banners, text links, or content ads as new forms. For example, the background with a special theme of the advertising campaign can be inked in Windows Live Messenger. If two people via messaging talk, can one another this motif “pass”. As a viral effect. “Personal expressions” are another product in Windows Live Messenger. The client-advertiser will add his motives to the emoticons. The first customer for this format was universal pictures with the campaign for the movie “Shrek 3”. The classic advertising formats and in addition on the shipping confirmation page, you can switch a content ad. In the blogging service Windows Live spaces is a new form of advertising the brand presentation. Where communities can be built around a product with the functionality of spaces. We call this “Commercial Space”. Our first two commercial spaces were designed for digital cameras from Samsung and for the “Transformers” film. What plans does MSN? How much Microsoft in the online services business division invested, at the MSN portal and the marketers Microsoft digital advertising solutions include, can be read on the just-released figures for the year 2007. The operating loss of this segment has (2007) almost tenfold year over year $ 74 million (2006) to $732 million. The company calls caused mainly by more personal reason, increased data center costs in the online services business and higher marketing and sales expenses. Also the acquisition of the Themenchannels of the portal content costs money. Total sales 2007 by Microsoft (51,12 billion dollars) the Division is online services Business with a turnover of 2.47 billion dollars very small. The total earnings of the company amounted to $18.5 billion in the past fiscal year. Source: Internetworld