Tag: internet & multimedia

Another 39 percent are planning product videos product videos using as many online retailers are already using in her Web shop? It wanted to find out the team of E-Commerce Guide and interviewed online therefore the E-commerce newsletter readers and visitors to the E-commerce-guide platform. About a third of the participating online merchants this form of presentation of the product therefore already uses, while 39% planning to implement. Only 7% of the 148 respondents online retailers are currently still undecided. The chart shows the results in detail. “On the website you will find regular short surveys in the field of E-Commerce, whose results among others in the E-commerce newsletter E-Commerce trends” to be released. The free newsletter reported in the two-week rhythm about current events around the issues of commerce and payment. Currently, a further consultation on the topic of holiday planning was started. .html’>Clive Holmes Silverfern.

Is is pursued due to the holiday season of the question, whether operators of online shops can afford to vacation. We will inform you about the results again. About the project of E-Commerce Guide”: answers to the most important questions around to provide e-commerce, ibi research at the University of Regensburg has teamed up a consortium consisting of eleven leading solution providers and research and consulting Institute. Atrada atriga cateno, ConCardis, creditPass, etracker, EURO-PRO, Hermes logistics, mpass, Saferpay and xt: Commerce bundle into this project its know-how and experience, to put together the most important information for online retailers and those who want to become, together with ibi research in easily understandable and concise form. About ibi research: Since 1993, the ibi research at the University of Regensburg GmbH forms a bridge between University and practice. The Institute conducts research and advises on issues around the topic of “financial services in the information society”.

ibi research works in the fields of IT governance, E-business, Internet sales and Business process management. At the same time, ibi research offers comprehensive consulting services for the implementation of research and project results. Since January 2009, ibi research is carrier of the E-Commerce competence center of Eastern Bavaria () in the framework of the network of e-commerce (NEG) funded by the Federal Ministry of Economics and technology (BMWi). You will find more pictures and press material also under: presse.

While openings and clicks are the favorite figures of the most email marketing executives, the registration rate is until today a shadowy existence. Little noticed and even less managed them is usually somewhere between 0.15 and 1.5 percent. This perspective destroyed sales that cancellations are no inevitable fate, but a normal cause effect mechanism, which is comparatively well measurable and quite relevant to results can be influenced. Total newsletter unregistration will be one of the most consistently neglected success factors in contemporary email marketing\”, explains Frank Strzyzewski, Managing Director of XQueue GmbH in Offenbach am Main, in an article for, specialising in email marketing. A sample calculation shows the economic effect of cancellations. With a distribution size of 100,000 E-Mails, weekly dispatch and 1% per shipment less than 60% of the original addresses in the distribution are the notification rate after one year: 40% of addresses melt away! Militarily, the To reduce the notification rate, 0.8% per shipment, the cumulative number of cancellations would be only 34%! But what to do? At first glance, the relationships seem simple: stronger response on opening and click-through rates is a sure sign of higher relevance of the newsletter and must inevitably lead to lower the reporting rates.

And so is any action that leads to an increase of the relevance of the newsletter also suitable to reduce the registration rate. \”The truth is not quite so simple, Santibanez explains in his article: an evaluation of the last 10,000 E-Mail campaigns sent by us showed that the registration rate increases with the opening rate.\” 10 percentage points more open rate cost about 0.2 percentage points more drop-registration rate. In other words, At the moment, where you can increase your open rate from 30% to 40%, their drop-registration rate which previously perhaps has 0.5%, will grow to as expected 0.7%. A thinking or miscalculation? No, a simple consideration shows this amazing Effect.

Blue line is number 1 in the ranking of dialog marketing agencies D-A-CH for three years the ranking of Benchpark from Hamburg created leads blue line almost continuously. Now in two budget categories: 5,000 to 9,999 euros and 10,000 up to 49.999 euro. Determines the ranking on the basis of recommendations and reviews of Agency customers in the six categories: creativity, consulting, implementation, relationship, flexibility and cost consciousness based on a predetermined scale of 0 (low) to 10 (excellent) under this results blue line in all categories, which are significantly above the market average. “” So you can reach in the category flexibility’ followed by consulting services an outstanding rating of 9.19, 8,86 and the complex relationship “with 8,09. exactly are the characteristics, on which customers put the biggest way your agency partner”, said the Executive Director and agency owner Martin Debus the result. When an agency of the size of our personal advice by the Managing Director is no empty phrase but a reality. “And this is reflected then of course also very positive in the relationship with our customers.” The positive relationship with the customers is inward, she inspires the creative power and is reflected in the quality of the implementation. Now 22 publications by blue line work in the journal fishing BBs archive do not come by coincidence, but are the result of this approach consistently pursued. We have the high degree of flexibility and the pronounced cost-consciousness ahead of many other agencies. There staff is released like in times like these, but to obsolete and outdated structures one dares not quite”, Martin Debus analyses the situation in the Agency market.

Not the professions or the applicant are bad, sometimes both sides don’t mix easily. Munich, September 14, 2010 the AZUBIYO GmbH launches just in time for the new training year the online portal. Aim of the website is it exactly transnational and training companies on the basis of a matching process. Already the idea is not new the implementation! In the digital age, more and more people in the search for partners on the principle of online matchmaking service trust. The AZUBIYO GmbH transfers this principle to the education market. Students find no training in their desired occupations businesses increasingly have difficulty to fill their training positions. Professional misconceptions lead to a high dropout rate and supposed trend trades trigger an unequal rate of application.

AZUBIYO transnational performing a test, pointing out their strengths, and give concrete ideas to working hours, place of birth and willingness to travel. On the other hand, the training companies from these strengths define their requirements the applicant, as well as the own working conditions. AZUBIYO-matching method merges the right candidate with the right places then as an online matchmaking. In addition to the matching AZUBIYO application tips offers checklists and examples, profiles by occupations and many information about the graduates. The AZUBIYO-meter shows the candidate quotas of the last five years for every training and helps to better assess the opportunities in the education market. Is your contact for further information: Florian Meyer, AZUBIYO GmbH Tel.: (089) 80032-101, fax: (089) 80032-109 mobile: 0176-10181001

Microsoft online services group: New products in the beta phase and new ad formats on Windows Live Microsoft digital advertising solutions marketed not only the portal MSN, but also other platforms such as Windows Live and Office Online will also Xbox.de. But there is what advertising formats on Windows Live and who uses it? Windows Live includes about 20 products in the United States in Germany a little more. The best known applications are the Windows Live Messenger Instant-Messaging service, the social community spaces and Windows Live Hotmail email service. In addition there are numerous other applications such as the photo gallery or the blogging tool Windows Live Writer. There are advertising opportunities on Windows Live Messenger, spaces and Hotmail.

Marc Hoenke, the current Germany responsible of the Microsoft online services group, about advertising formats, new products and the objectives of the marketer. We have a year ago introduced Windows Live and developed the mark parallel to the MSN portal. Windows Live includes about 20 products in the United States in Germany a little more. The best known applications are the instant-messaging service, Windows Live Messenger, the social community spaces and Windows Live Hotmail email service. In addition there are numerous other applications such as the photo gallery or the blogging tool Windows Live Writer.

There are advertising opportunities on Windows Live Messenger, spaces and Hotmail. We market parts of Windows Live for half a year and offer both traditional ad formats such as banners, text links, or content ads as new forms. For example, the background with a special theme of the advertising campaign can be inked in Windows Live Messenger. If two people via messaging talk, can one another this motif “pass”. As a viral effect. “Personal expressions” are another product in Windows Live Messenger. The client-advertiser will add his motives to the emoticons. The first customer for this format was universal pictures with the campaign for the movie “Shrek 3”. The classic advertising formats and in addition on the shipping confirmation page, you can switch a content ad. In the blogging service Windows Live spaces is a new form of advertising the brand presentation. Where communities can be built around a product with the functionality of spaces. We call this “Commercial Space”. Our first two commercial spaces were designed for digital cameras from Samsung and for the “Transformers” film. What plans does MSN? How much Microsoft in the online services business division invested, at the MSN portal and the marketers Microsoft digital advertising solutions include, can be read on the just-released figures for the year 2007. The operating loss of this segment has (2007) almost tenfold year over year $ 74 million (2006) to $732 million. The company calls caused mainly by more personal reason, increased data center costs in the online services business and higher marketing and sales expenses. Also the acquisition of the Themenchannels of the portal content costs money. Total sales 2007 by Microsoft (51,12 billion dollars) the Division is online services Business with a turnover of 2.47 billion dollars very small. The total earnings of the company amounted to $18.5 billion in the past fiscal year. Source: Internetworld